The Hatchback of Votre Dame Andy Blackford

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Published: January 2nd 2014

Kindle Edition

178 pages


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The Hatchback of Votre Dame  by  Andy Blackford

The Hatchback of Votre Dame by Andy Blackford
January 2nd 2014 | Kindle Edition | PDF, EPUB, FB2, DjVu, AUDIO, mp3, RTF | 178 pages | ISBN: | 9.27 Mb

So you’re thinking of a career in advertising? Before you do anything rash, read The Hatchback of Votre Dame.“Copywriter, creative director and creator of the iconic Um Bongo campaign, Andy came to advertising by the back roads as a rock guitarist,MoreSo you’re thinking of a career in advertising? Before you do anything rash, read The Hatchback of Votre Dame.“Copywriter, creative director and creator of the iconic Um Bongo campaign, Andy came to advertising by the back roads as a rock guitarist, music critic and professional skateboarder.

But behind the gonzo journalist lies the sharp mind of an Oxford graduate in politics, philosophy and economics.What makes one ad stick and another plummet? How do you give a good brief? Should creatives go to meetings? Why do we always blame the client?Embroidered with hilarious examples, Blackford picks his way through advertising’s rich tapestry with a nimbleness and confidence that makes it all seem easy.The Hatchback of Votre Dame, like its author, is a delight of contradictions and contrivance.

Sound-bite snottiness butts heads with elegant sagacity, scandalous storytelling with studious insight.As Blackford states right up-front in Chapter 1, ‘This book is an impassioned plea for simplicity’.Amen to that.”Tim MellorsPresident, Chief Creative Officer, Grey Worldwide (North America)



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